d&b audiotechnik Appoints Alain Richer Managing Director, France 
Backnang, GERMANY 14.1019 Ñ d&b audiotechnik today announced the appointment of Alain Richer to serve as Managing Director in France, succeeding Didier ÔLuluÕ Lubin who retired in September having founded d&b France in 2000. In his new role Richer will be responsible for all aspects of business and market development of d&b in France as well as the day-to-day operations throughout the country. He will report to Phill Coe, Territory Manager, EMEA. 
An experienced sales and marketing executive with a background in industrial and consumer markets, Richer comes to d&b from Sennheiser where he held the role of European Marketing Director. Commenting on his appointment Richer stated, ÒThroughout my career in the professional audio industry, IÕve always had deep respect for d&bÕs commitment to quality and industry leading acoustic technology. I look forward to being part of d&b Group and lead the team that will create the next phase of growth in France.Ó 
d&b has continued its investment in the French market by expanding the d&b education program and local support structure, whilst continuing to strengthen its partner network to better serve the market.
ÒIn the past four years we have more than doubled our market share in France,Ó added Coe. ÒAs we enter the next phase of our development, with the strong local team now led by Alain, we are well positioned for further growth.Ó 
Echoing this sentiment, d&b Group CEO Amnon Harman stated, ÒFrance is a key strategic market for d&b and an integral part of our international growth plans. We are committed to support our local customers with our own subsidiary and will further expand our operations in this key market. IÕm confident that AlainÕs personality and drive as well as his professional audio and local market knowledge make him uniquely qualified for this role.Ó
Press contact
Nicole Mehr,
Head of Global Communications
Phone:Ê+49-7191-9669-383,ÊE-mail: nicole.mehr@dbaudio.com
or
Sara Sowah,
PR 
Phone: +44 7875966082, E-mail: sara.sowah@dbaudio.com


About d&b audiotechnik. d&b provides professional audio solutions to accurately transfer passions through high-end quality speech and music reproduction. d&b is internationally regarded as a leading company for sound reinforcement systems in installed and mobile applications, with a reputation for quality of construction, standard of service, system integration principles, and pioneering technological development. Founded in Germany in 1981, d&b headquarters is located in Backnang, near Stuttgart, where research, development and production take place. Together with branch offices worldwide, the d&b team numbers more than 500 co-workers. www.dbaudio.com.

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d&b audiotechnik GmbH, Postfach 1440, 71504 Backnang, Germany
Phone +49-7191-9669-0, Fax +49-7191-950000, info@dbaudio.com, www.dbaudio.com 
Managing directors: Amnon Harman (Vorsitzender/CEO), Gerhard Mayr, Markus Strohmeier
Place of business: Backnang; registered at Amtsgericht Registergericht Stuttgart HRB 725789
VAT identification number DE 144 740 009