Pacha Dubai installs d&b and the spirit of Ibiza.
Four years in the making, there was nothing inevitable about the installation of a d&b audiotechnik system into Pacha Ibiza Dubai, the latest and largest in the global franchise that is Pacha. “When you work in a place where you know the content will all be EDM, with no acoustic content, everything pure electronic, then you don’t want any contribution from the room acoustic,” was how Janko Ramuscak of d&b, who lead the German design team, described the principal demand imperative. “The ideal would be totally dry and direct.”
Located next to the prestigious Madinat Jumeirah resort in Dubai, Pacha is at once desirable and iconic. Spread over three floors, the mix of entertainment experiences, room spaces, VIP locations, and an open rooftop terrace, demanded a complex, zoned solution requiring over one hundred channels of amplification. Drawing on elements from the d&b V-Series and Q-Series for main PA, with a selection of loudspeakers from the Installation range, Ramuscak evolved the solution with direct support from Juanma de Casas of d&b Spain.
In 2012 de Casas had designed the d&b system that refreshed the founding Pacha Ibiza club. “In close collaboration with Pacha and their architects, the Dubai project was coordinated by Chadi El Masri and Amrith Verghese from Lightbox Professional, our d&b Partner in UAE,” explained de Casas. “Amrith and I commissioned the system in November. The Lightbox team he assembled did a fantastic job working with install partner Cornerstone Technologies to achieve a perfect outcome.” Verghese was rightfully proud of their collective achievement: “When I finally switched on the system for the people from the club to walk around and listen, they were all smiles.”
Global Franchise Director Marta Plannels states her satisfaction more poetically on the Pacha Dubai website: “We are not just bringing a nightclub to Dubai – we are bringing the spirit of the island.”