d&b audiotechnik appoints Alain Richer to serve as Managing Director in France, succeeding Didier ‘Lulu’ Lubin who retired in September having founded d&b France in 2000. In his new role Richer will be responsible for all aspects of business and market development of d&b in France as well as the day-to-day operations throughout the country. He will report to Phill Coe, Territory Manager, EMEA.
An experienced sales and marketing executive with a background in industrial and consumer markets, Richer comes to d&b from Sennheiser where he held the role of European Marketing Director.
d&b has continued its investment in the French market by expanding the d&b education program and local support structure, whilst continuing to strengthen its partner network to better serve the market.
In the past four years d&b has more than doubled its market share in France. As d&b enters the next phase of its development, with the strong local team now led by Alain, d&b is well positioned for further growth.
France is a key strategic market for d&b and an integral part of its international growth plans. d&b is committed to support its local customers with its own subsidiary and will further expand operations in this key market. Alain’s personality and drive as well as his professional audio and local market knowledge make him uniquely qualified for this role.